The Arena brand was created by sports visionary Horst Dassler, son of the founder of Adidas.
- Product types: Swimwear, Swim Bags, Swim Equipment
- Summary: Competition Swimwear
During the 1972 Munich Olympic Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals. Dassler immediately started forming plans for a new performance swimwear brand dedicated to aquatic sports: Arena.
For over 45 years Arena has equipped the world’s leading swimmers and lovers of watersports with racing, training and leisure swimwear and accessories built on a foundation of in-depth and technical know-how.
Our vision is to become the paradigm brand for swimming, in a world where more and more people see water sports as the healthiest, most enjoyable and natural way to stay fit and live a better life.
EFL is proud to be the exclusive New Zealand distributor for Arena swimwear, swim bags, swim equipment and apparel.