We’re a specialist New Zealand supplier of swimwear, aquatic equipment and sporting goods.

As well as manufacturing our own lines including Aquavision, we’re the exclusive distributor for the popular worldwide swimwear brand Arena.

EFL was founded in 2001 in Wellington, New Zealand and today is owned and operated by Dominic Rogerson – a qualified sports scientist and personal trainer with extensive experience in sports coaching and club management.

Dominic works with a team of dedicated professionals providing assistance with merchandising, club uniforms and aquatic equipment and swimwear advice for elite athletes to beginners across all age groups.

At EFL we have worked closely with schools and swimming communities throughout New Zealand for nearly 20 years, partnered with some of NZ’s leading online swimwear retailers and more recently extended our own online presence.

Our purpose is to create a fitter, healthier community.