The Arena brand was created by sports visionary Horst Dassler, son of the founder of Adidas.
- Product types: Swimwear, Swim Bags, Swim Equipment
- Summary: Competition Swimwear
During the 1972 Munich Olympic Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals. Dassler immediately started forming plans for a new performance swimwear brand dedicated to aquatic sports: Arena.
For over 45 years Arena has equipped the world’s leading swimmers and lovers of watersports with racing, training and leisure swimwear and accessories built on a foundation of in-depth and technical know-how.
Our vision is to become the paradigm brand for swimming, in a world where more and more people see water sports as the healthiest, most enjoyable and natural way to stay fit and live a better life.
EFL is proud to be the exclusive New Zealand distributor for Arena swimwear, swim bags, swim equipment and apparel.
Arena Powerskin 2020 Racing Range
The most comprehensive technical swimsuit range ever! Introducing two brand new suits, the Powerskin Carbon Glide and Core FX. The range also includes the Carbon Air2 and Carbon Duo, giving competitive swimmers four options, each featuring different attributes and benefits.
Arena Powerskin Carbon Glide
The most advanced, sophisticated racing suit we have ever designed. The new Carbon Glide gives the swimmer a sensational underwater glide and feeling of speed, unlike any other suit. Featuring Olympic Champion (100m Breaststroke) Adam Peaty & three-time Olympic Champion, Katinka Hosszu.