The Arena brand was created by sports visionary Horst Dassler, son of the founder of Adidas.
- Product types: Swimwear, Swim Bags, Swim Equipment
- Summary: Competition Swimwear
During the 1972 Munich Olympic Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals. Dassler immediately started forming plans for a new performance swimwear brand dedicated to aquatic sports: Arena.
For over 45 years Arena has equipped the world’s leading swimmers and lovers of watersports with racing, training and leisure swimwear and accessories built on a foundation of in-depth and technical know-how.
Our vision is to become the paradigm brand for swimming, in a world where more and more people see water sports as the healthiest, most enjoyable and natural way to stay fit and live a better life.
EFL is proud to be the exclusive New Zealand distributor for Arena swimwear, swim bags, swim equipment and apparel.
Arena Powerskin Primo
Arena redefines the world of swimming and introduces the pinnacle in technical race suit technology: POWERSKIN Primo is designed to eliminate all compromise in your technical race suit selection. It is not just a compressive suit. It’s the first of its kind. Powerskin Primo is the first tensoelastic racing suit designed to provide everything a swimmer needs in one suit: it combines our most powerful compression with an extraordinary elasticity, thanks to the arena HYPERFORCETM – the first ever Tensoelastic fabric.
Arena Cobra Edge
Discover state-of-the-art racing goggles: the ultra-stylish and high-performance arena Cobra Edge Swipe Mirror. Designed with enhanced side and upward vision, more eyelash space, and more comfortable nose bridge and gaskets, these World Aquatics-approved goggles.